We called it EasyText for a reason!
We know that EasyText will work for your business, organisation or sports club; soon you'll even wonder how you ever survived without it!
The case for mobile
There are lots of reasons to use mobile. Everyone has one with them at all time, mobile is cheaper than email and way cheaper than paper based DM. It’s direct, instant and takes minutes to set up a campaign. The open rates for SMS are almost 100% and, unlike DM or email, people never change their address. Interestingly there are now 3 billion mobile phones out there and there are also more mobile internet connections out there than PC based internet connections.
Mobile really stacks up!
Tips:
Would you let someone read your text messages? Remember, first and foremost, unlike paper DM (or email to some extent), mobile is the most personal of all media! So make sure that the people on your list have given their permission to be contacted. Also, when you’re sending text messages, don’t blast out any old thing. Make sure you send out something of value. Above all, be nice!
Top tips:
- Get permission first (make sure you have permission to contact)
- Set the boundaries (communicate daily, weekly, now and again)
- Keep your data fresh and up to date
- Be nice!
- Always offer people an opt on option - it’s the law!
- Keep in touch regularly (it’s a relationship after all)
- Remember who you’re talking to
- Don’t send rubbish
- Put your contact details in the message
- Put your web address in the body of the SMS